Posted in marketing MARKETING steps to build a strategy before launching a website POSTED ONJULY BY SELF-RANKING Jul Reading time minutes Source Fish swimming under clear water swimming You probably already know that every business needs a website. However you may not know yet that every company also needs to develop a strategy before launching a website. It's no longer enough to just post a standard web page for your brand and call it a day. If you want your website to become a fundamental productive part of your marketing it needs to be part of a larger strategy.
If you don't have a website strategy you risk Confusing customers with mixed messages and poor site structure. Never show up in search results when people are mobile number list looking for a business like you. Losing website visitors before they become leads or customers because they don't know what steps to take to work with you. Spending time and resources creating a site that doesn't work for your business A website strategy ensures that your site has what it needs to effectively reach your customers and guide them to do business with you. Do not skip this important process.
The steps to build a website strategy Before you start building your website go through these eight steps to create a plan that will guide your site creation and lead to a more effective website. Decide who you want to target. Determine your website goals. Define your primary call to action. Define your secondary call to action. Define your unique sales propositions. Conduct keyword research. List the pages you need. Create a strategy for each page By doing these eight things you'll be well on your way to engaging your target audience — and getting the results you want..