Some especially helpful periodicals are local papers and magazines. Not only are these local missives targeted to a specific town, city, or neighborhood, they are also less costly to place ads in than national papers or magazines. Typically, ad space is purchased by size, whether it's black and white or color, and by the number of days it's run. This is true for both paper periodicals and online journals or newsletters. Banners are also great ways to get potential customers.
Notice you. If you are starting up a new executive list storefront business, having a colorful and attractive banner hanging up can draw the eyes of passersby. These temporary signs can be made of vinyl, paper, or mesh. They can specify event type and dates and should be enticing enough to interest clients and customers. First comes noticing, then interest, then sampling; if you play your cards.
Quality product to the samplers, you may develop a loyal following of clients and customers. Direct mail is also called ad mail. With this approach, flyers, catalogs, samples, postcards, and letters are delivered to the homes and businesses of potential clients and customers in a target area. Depending on what is being sold, the target market might be based on income, age, previous sales, or neighborhood. For example, in a ritzy neighborhood, ads for European vacations or second homes