You can use this briefing to indicate that the influencer must clearly Fax Number List communicate that it is a paid collaboration. If you do not state this clearly, the influencer risks a fine and people can file a complaint with the Advertising Code Committee. The amount of Fax Number List these fines is still unknown. For now, the regulations only apply to influencers with a reach of more than half a million, but reports from the supervisory board show that it may later also apply to smaller influencers.
Perhaps a reassurance. The supervisory board prefers to focus on Fax Number List education and information about what is and is not acceptable when uploading commercial content, rather than immediately imposing fines. But, in the end, it is up to Fax Number List us as communication professionals to record things well and to provide a good briefing. This Fax Number List too is part of our job, to sometimes be the moral compass and sound the alarm.
Not only to comply with legislation, but also to be transparent in Fax Number List our work. With the right influencer match and message, you don't have to be Fax Number List sneaky, it sells itself! Are you considering collaborating Fax Number List with influencers.