Branding Bloggers, we repeatedly provide the most valuable bloggers with short interviews on key issues of employer branding. What it is: The purpose of the blog is to cover all topics at the human resources and marketing interface. The team of authors showcases tools from different fields that employers can use to find and retain employees. The focus is on people marketing and HR communications. He can be reached directly via . Employer branding is the key word. Why is this topic increasingly important for German companies? The market for qualified workers is getting tighter.
In order to successfully compete with other employers, a company Philippines WhatsApp Number List must stand out. This only applies to explicit positioning, which defines a positioning that current and potential employees can identify with. Employer branding helps to build emotional relationships with different target groups. As a result, companies can increase employee loyalty and optimize recruitment. In your opinion, how do most companies understand employer branding? In our experience, there is no uniform procedure for German medium-sized companies. Instead, we’ve seen individual measures such as job advertisements.
Cards or a new design for a company kindergarten be promoted as an employer brand. There is often a lack of a strategic superstructure for companies to coordinate various measures according to the needs of employees and job applicants. Individual measures do not lead to sustainability, and resources, financial and human, are wasted. In your opinion, what is the single most important recipe ingredient for successful employer branding.