Offline activations, a whole calendar of Phone Number Database for the spring and summer, the Olympic Games. These are just some of the promising advertising elements that died with the arrival of COVID-19. More than one campaign was rendered nearly unusable by the disease, costing brands millions of dollars. But some have managed to rescue their efforts. Such is the case with Smirnoff and his new campaign. Since Phone Number Database the company had filmed an advertisement for the summer season, focusing on the celebration of the Independence of the United States and the holidays. However, with the Phone Number Database of COVID-19 on stage.
It would have been inadvisable to run a phone number database commercial that encouraged Phone Number Database to party. At the same time, instead of resigning to losing a golden opportunity, the brand decided to turn it around. This is how the campaign was born. Smirnoff's activation uses much of the original commercial that they were going to run in the summer. But the same video accepts that they will not be able to run the same proposal Phone Number Database they had planned at the beginning. Afterwards, he begins to give a series of health recommendations, using parts of the original speech of the guest stars. And in the intervals, he just uses scenes from the crazy party they shot for his first activation.
How to keep in touch with your co-workers while Phone Number Database remotely God Level Campaign Recycling It's not like companies haven't thought about reusing part of previous activations for a new campaign, focused on COVID-19. An early example came from Visa , which repurposed a concept it planned to use at the Olympics in a personal hygiene activation. However, it did not recover any of the Phone Number Database already recorded. Etsy , on the other hand, does use old footage , but not from a canceled campaign but from old Phone Number Database from the past. Related Notes Brand portfolio: What lies behind Smirnoff.